TERACT was born out of a meeting between the founders of 2MX Organic and the executive leadership of InVivo, who share the strong belief that French and European consumers are yearning for a different, more personalised distribution model with greater proximity.
TERACT is asserting itself as a major player in responsible and sustainable distribution by combining tradition and modernity, production and distribution, agricultural know-how and innovation, in-store and digital experience.
TERACT‘s ambition is to accelerate its growth by developing a unique network of retailers to meet the desire for new modes of consumption focusing on quality, sustainability and traceability. TERACT‘s development will be fuelled by organic as well as external growth in a highly fragmented market.